Reverse Pocky is another great example of the constant experimentation and creative thinking that gets applied to the Pocky range to ensure it stays at the forefront of Japanese snack culture.
Reverse Pocky is a simple concept – take a regular Pocky and turn it inside out.
Reverse Pocky is basically a biscuit tube that is filled with chocolate (or any other filling or flavor).
As you can imagine, having the biscuit on the outside makes Reverse Pocky a crunchy alternative to regular Pocky – we still haven’t been able to work out if having the filling on the inside means you get more of it.
Reverse Pocky was launched with a TV commercial and has since been released with additional flavors added to the range.
Check out the Reverse Pocky TV commercial below: